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News Titanfall 'Really Tough' to Market Due to Lack of
Titanfall has been "really tough" to market due to its lack of a traditional single-player, according to developer Respawn.
That's according to producer Drew McCoy, who took to NeoGAF to reveal how the team has been forced to take a different approach in terms of trailers and the like to get the game noticed.
"It's actually been really tough trying to accurately market Titanfall," he wrote. "If you look at what we've done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual 'movie like' trailer is just about right out.
It's actually been really tough trying to accurately market Titanfall.
"Instead, we've decided to show unedited gameplay segments that last 3-5 minutes (so far - more footage coming, of course!) to show the 'flow' of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There's a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.
"Its also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There's no amount of polished marketing that can replace playing the actual game."
While Titanfall will offer narrative through its multiplayer matches, the main thrust of the game is about playing with other people. Respawn co-founder Vince Zampella has previously gone into detail about why the studio decided this was the right route to take, citing resource constraints and player patterns.
In case you missed it last week, it was revealed that Titanfall matches would be capped at six human players per team. When this elicited fan backlash, the developer explained that mechs and AI bots will mean there'll be 48 combatants in every match.
Titanfall will hit Xbox One, Xbox 360, and PC on March 11, 2014 in North America and March 13, 2014 in Europe and Australia, replete with a pretty impressive Collector's Edition though it won't come with mod support at launch. In the meantime, tide yourself over by reading up on the many different mechs available in the game.